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AI · Knowledge · Mobile · Audio

Facet

Be present. Keep what matters.

An iOS product that records a talk while you listen, lets you mark what mattered as it happens, and turns the session into a distillation shaped around you.

In development

Facet — visual

The problem

At a talk or a meeting you choose between paying attention and taking enough notes to remember what mattered. You rarely get both.

And even good notes seldom capture the more useful thing: why a particular point mattered to you specifically, as opposed to everyone else in the room.

What was built

An iOS app that records a session and lets the listener drop timestamped pins, photos and notes while still listening. Those small signals cost almost no attention to leave behind.

Afterwards the session is turned into a distillation shaped by what that person marked — so the same talk legitimately produces a different output for two people who attended it together.

Where it stands

The local capture flow works. The cloud layer for sharing and organising sessions is still being built, and nothing here has been deployed at scale yet.

What carries over

  • AI output gets more valuable when it carries the user's own context
  • Small signals captured during an experience sharply improve what comes out afterwards
  • Automation can remove the documentation work without removing the attention
  • The same source can legitimately produce different outputs for different people

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